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Duckduckgo floc11/22/2023 ![]() "After a short trial period, Google decided not to make this new tracking method a user choice and instead started automatically including millions in the scheme. "It groups you based on your interests and demographics, derived from your browsing history, to enable creepy advertising and other content targeting without third-party cookies," DuckDuckGo said. Privacy-focused browser DuckDuckGo, Brave and Vivaldi have all warned users against FLoC and have said that they are going to block it on their end.ĭuckDuckGo has pointed out in a statement that as a Chrome user you will be “surprised” to learn that you have automatically been entered into Google's new tracking method. If something like this gets widely adopted by ad companies and services, it should “protect users” from tracking methods that are more intrusive than third-party cookies, like browser fingerprinting. Google claims that this will improve user privacy since this “federated learning” happens on the user's device and artificial intelligence-based learning involves sharing lesser user than what happens with third-party cookies.
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